ABOUT US
Serving Cyclists in the Mid-Atlantic States since 1987

TRULY TARGETED MARKETING

CIRCULATION

28,000 per edition

PUBLICATION

Four editions per year

DISTRIBUTION

DC-MD-PA-VA-WV-NC

COST

FREE at newstands

INDUSTRY TRENDS

36 million people ride bikes in the US

17 million new bikes were sold in the US in 2015

(NBDA, 2016)

The increasing popularity and prominence of BICYCLE TOURISM, among both domestic and international travelers, carries great potential for economic benefit to local communities. Rural and agricultural communities can particularly benefit from bicycle tourism, as these communities do not normally experience the benefits of tourism as significantly as their urban, coastal or mountainous neighbors.

(Lee, 2015)

BIKING provides sustainable growth in rural communities and contributes $133 billion to the US Economy, supporting 1.1 million jobs across, with $17.7 billion in annual federal and state tax revenue, and produces $53.1 billion annually in retail sales and services, and communities.

(Adventure Cycling, 2016)

EDITORIAL CALENDAR

MARCH/APRIL

Spring Travel

Highlighting events and places for cyclists to explore as the weather starts to warm.

Includes a Summer Events Primer—a planning guide for mid-summer activities.

Regular Columns

Mechanic’s Corner, Advocacy Update, Cycling Trends, Cyclists Kitchen

MAY/JUNE

Regional Gateways

Great weekend and weeklong vacations in the Mid-Atlantic for bike enthusiasts.

Includes Bike Packing Adventures, trails, road riding, and exploring regional tourism sites.

Regular Columns

Mechanic’s Corner, Advocacy Update, Cycling Trends, Cyclists Kitchen

JULY/AUGUST

Summer Agri-Tourism

A focus on places to bike that are rich agricultural regions. Site that offer offer great farm-to-table, farm tours, markets, and other experiences.

Regular Columns

Mechanic’s Corner, Advocacy Update, Cycling Trends, Cyclists Kitchen

SEPT/OCTOBER

A Taste of Fall

Featuring places to ride and events for cycling enthusiasts in the Fall that have great wineries and breweries.

Regular Columns

Mechanic’s Corner, Advocacy Update, Cycling Trends, Cyclists Kitchen